Yahoo Dethrone Google: Gets More Unique Visitors in July

Yahoo dethroned Google as the top destination of U.S. web users in July, comScore reported. Yahoo had an estimated 197 million unique visitors in July, compared to Google's 192 million. However, mobile device visits aren't included in those figures.

omScore Top 50 Properties (U.S.) July 2013 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix
Rank	Property	Unique Visitors (000)		Rank	Property	Unique Visitors (000)
	Total Internet : Total Audience	225,359
1	Yahoo! Sites	196,564		26	Hearst Corporation	39,445
2	Google Sites	192,251		27	YP Local Media Network	38,394
3	Microsoft Sites	179,595		28	TUMBLR.COM*	38,367
4	Facebook	142,266		29	Federated Media Publishing	37,735
5	AOL, Inc.	117,395		30	TWITTER.COM	36,466
6	Amazon Sites	110,028		31	Adobe Sites	36,016
7	Glam Media	90,067		32	WebMD Health	32,783
8	Wikimedia Foundation Sites	83,435		33	New York Times Digital	32,396
9	CBS Interactive	81,538		34	ESPN	31,312
10	Turner Digital	77,244		35	Fox News Digital Network	31,079
11	Apple Inc.	75,338		36	NETFLIX.COM	30,891
12	Ask Network	75,166		37	WORDPRESS.COM*	30,105
13	eBay	71,924		38	Meredith Digital	29,878
14	Viacom Digital	65,631		39	Disney Online	28,697
15	Comcast NBCUniversal	64,043		40	T365 - Tribune	28,408
16	About	58,313		41	Scripps Networks Interactive Inc.	27,963
17	Demand Media	57,436		42	EA Online	26,999
18	VEVO	56,498		43	Alloy Digital Properties	26,274
19	Gannett Sites	54,249		44	NetShelter Technology Media	26,010
20	Linkedin	52,900		45	Time Warner (Excl. Turner/WB)	25,893
21	craigslist, inc.	51,217		46	Conde Nast Digital	25,889
22	Weather Company, The	50,983		47	AT&T, Inc.	25,802
23	Wal-Mart	42,945		48	Everyday Health	25,655
24	YELP.COM	41,880		49	PINTEREST.COM	25,446
25	Answers.com Sites	40,838		50	Target Corporation	25,343

While these aren't the most comprehensive traffic figures, comScore's July numbers show that Yahoo boosted its traffic by around 20 percent compared to last July. This is the first time Yahoo has taken the top spot on comScore's list since May 2011.

Also of note, Tumblr, which Yahoo recently acquired, didn't help pass Google on unique visitors. Tumblr ranked at 28th in the list, with roughly 38 million visitors during the month of July.

Speaking during the firm's second quarter earnings call, Mayer said that increasing traffic was one of her main focuses since taking over at the company.

"Hire and retain a great team; build inspiring products that will attract users and increased traffic; that traffic will increase advertiser interest and ultimately translate to revenue," she said. "People, then products, then traffic, then revenue."

The usual suspects – Microsoft, Facebook and AOL – took the third, fourth and fifth spots, raking in an estimated 180 million, 142 million and 117 million unique visitors last month, respectively.

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